Guest acquisition for wineries
Great experiences are never booked alone.
Your next club members are already on the reservation. The friends, family and colleagues who come with your bookers share the taste, the means and the appetite for the next visit. Today, they arrive anonymous and leave the same way.
HMBL welcomes every one of them before the visit, and turns each guest into a contact you can market to.
One guest books. You know who they are.
of winery visits end without capturing any guest contact information.1
The right moment
No awkward ask mid-experience.
No one wants a wine educator to interrupt a beautiful pour to ask for an email. So most guests are never asked, or are asked at the worst possible moment.
We reach your guests before they arrive, while they're anticipating the visit. Then the visit confirms the relationship instead of starting it.
How it works
Started by the booker. Not by you.
That's why it works. The invitation reaches each guest as a message from a friend, not a marketing email from a winery.
A reservation lands
Keep the reservation system you already use: Tock, Resy or your own booking forms. No switching, and nothing new for your team.
HMBL Welcome prepares the visit
Every booker receives a private, branded itinerary from your domain, made for inviting their group. Secure and private, with nothing for your team to do.
The booker brings the party in
The whole group gets everything they need before the visit. Each guest gets their own itinerary for the visit: the experience, directions, timing, menus. A reason to say yes, not a form to fill out. And a message from a friend gets opened: 85% of invites in our live program.2
Guests opt in and land in your list
Each guest claims their own welcome and chooses to hear from you. New contacts go straight into your own Mailchimp or Klaviyo, tagged and ready. No exports, no middlemen.
We’ll show you a live itinerary, guest view and all, in 20 minutes.
- No new booking system
- No app or account for guests
- No tablets at the tasting bar
- No exports or middlemen
What one guest is worth
Your guests are worth more than any lead you can buy.
What you pay
For the email of a stranger who has never visited or tasted your wine.3
What they're worth
Expected lifetime revenue from someone who has already toured your estate and tasted your wine. No ad spend to acquire.4
Net-new contacts in seven months at a luxury California estate. 184 are now wine club members.5
Plus $32.9K in online revenue attributed to the itinerary email. No ad spend. No added staff time.
What you get
Everything included. One simple price.
If the guests HMBL Welcome captures produce just one new club member a quarter, it pays for itself nearly four times over.6
- Net-new, opted-in guest contacts, straight into your own Mailchimp or Klaviyo
- A branded welcome every guest receives before they arrive
- Free onboarding: Tock, Resy or your forms, your email platform, your branding, your website
- Sent from your domain, with consent built in
- Nothing to install: no app or account for guests, no hardware for your team
- AI-monitored every day, with a monthly results report
- Month to month. Pay annually and get 2 months free.
Founding estates: $199/month, locked for 12 months. Five spots.
Claim a founding spot| HMBL Welcome, per year | $2,988 |
| One new club member a quarter4 members × $2,803 lifetime value | $11,212 |
| The same budget in paid social adsat $27 a lead, from people who've never visited | ~109 leads |
Every guest after that first member a quarter is upside.
Our senior team
Want more?
Email list not converting? Our hands-on senior team can help. A 3-week sprint to optimize your communication flows, calls to action, timing and conversion rate. Priced by project, so you only buy what moves the number.
Club conversion
The offers, timing and follow-up that turn a great visit into a membership.
Email & lifecycle
Welcome series, segmentation and campaigns that keep new contacts buying.
Second-visit programs
Bring guests back to your estate, then back again with friends of their own.
in direct-to-consumer, digital and technology.
Why HMBL Partners
Senior people, hands on.
We built this program inside a working tasting room, not a software lab. HMBL Partners is a small, senior team: you work directly with the people who design and run your program, not an account manager.
Find out what your reservations are leaving on the table.
Book a callPrefer email? hello@hmblpartners.com